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Marketing leaders are somewhat optimistic about the economy

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  Marketing leaders are somewhat optimistic about the economy The news:   A new Insider Intelligence study finds senior marketing leaders are somewhat optimistic about their fortunes in 2023—while simultaneously realizing they will need to shift priorities and embrace agility. Economic outlook:   In terms of their personal outlook for the US economy in 2023, a plurality (43.5%) of the 177 leaders surveyed expect GDP to start to rise; 27.0% expect it to stay the same; and 22.6% expect it to slow but avoid a recession. Only 7% expect a mild or deep recession. Just under half (45.3%) expect inflation to continue to go up; 33.1% expect it to stay the same; and 20.1% expect a slight decline. A hazy economic outlook and increased uncertainty have forced marketers to become more nimble than ever and adjust their strategic plans. Adapt or die:  Given signs of economic slowness in the US, marketers are looking to implement a number of changes in the next six months: Nearly ha...
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Microsoft Acquiring JavaScript Dev Platform npm, Will Integrate with GitHub

  Microsoft Acquiring JavaScript Dev Platform npm, Will Integrate with GitHub Microsoft plans to acquire the popular JavaScript repository  npm Inc . and integrate it with its GitHub collaborative software development platform, the company said this week. GitHub CEO Nat Friedman announced the acquisition in a  blog post , but offered no details about the financial terms of the deal. "We at GitHub are honored to be part of the next chapter of npm's story and to help npm continue to scale to meet the needs of the fast-growing JavaScript community," Friedman wrote. npm, which originally stood for "Node Package Manager," was developed in 2009 as an open source project to help JavaScript developers share packaged modules of code. It comprises a command line client, also called npm, and an online database of public and paid-for private packages, called the npm Registry. The npm Registry is currently home to more than 1.3 million packages with 75 billion downloads a mo...
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