Marketing leaders are somewhat optimistic about the economy
Marketing leaders are somewhat optimistic about the economy The news: A new Insider Intelligence study finds senior marketing leaders are somewhat optimistic about their fortunes in 2023—while simultaneously realizing they will need to shift priorities and embrace agility. Economic outlook: In terms of their personal outlook for the US economy in 2023, a plurality (43.5%) of the 177 leaders surveyed expect GDP to start to rise; 27.0% expect it to stay the same; and 22.6% expect it to slow but avoid a recession. Only 7% expect a mild or deep recession. Just under half (45.3%) expect inflation to continue to go up; 33.1% expect it to stay the same; and 20.1% expect a slight decline. A hazy economic outlook and increased uncertainty have forced marketers to become more nimble than ever and adjust their strategic plans. Adapt or die: Given signs of economic slowness in the US, marketers are looking to implement a number of changes in the next six months: Nearly ha...